Lucky Grahak and Digi-Dhan Vyapar Yojana

Lucky Grahak and Digi-Dhan Vyapar Yojana is a new scheme announced by think-tank NITI Aayog to promote the use of cashless digital payment methods among consumers. The government has announced daily, weekly and mega awards for the consumers using digital payments for any kind of payment.

Along with this, NITI Aayog has also announced Digi-Dhan Vyapar Yojana for merchants to encourage them to accept payments digitally.

Highlights of Lucky Grahak and Digi-Dhan Vyapar Yojana

Both the schemes will cover digital transactions between Rs. 50 to 3000. Under the Lucky Draw Yojana award scheme, the first draw will be held on 25 December and mega draw on April 14, 2017. The focus of both the schemes would be to cover poor, middle class and small businesses and bring them under the digital payments revolution.

The schemes would be implemented under the National Payments Corporation of India.

Daily & Weekly Awards Under Lucky Grahak and Digi-Dhan Vyapar Yojana

Under the Lucky Grahak and Digi-Dhan Vyapar Yojana, the government would provide cashback prize of Rs. 1000 to 15000 winners each every day starting from 25 December to 14 April 2017.

Weekly awards will also be given to winners under the Lucky Draw Yojana worth Rs. 1 Lakh, Rs. 10,000 and Rs. 5,000 to 7000 people.

Mega Award Under Lucky Lucky Grahak and Digi-Dhan Vyapar Yojana
There are three mega prizes to be offered under the Lucky Draw Yojana, first prize would be Rs. 1 Crore, second prize would be Rs. 50 Lakh and third would be Rs. 25 Lakh.

Under the Digi Dhan Vyapar Yojana, 7000 winning merchants would receive weekly prized worth Rs. 50,000. Rs. 5000 and Rs. 2500.

Selection of Winners under Lucky Grahak and Digi-Dhan Vyapar Yojana

There will be a random draw of digital transactions ID’s generated through all forms of transactions including UPI, USSD, AEPS, and Rupay cards.

Progress made as on April 14, 2017

  • 100 Digi Dhan Melas held in 100 cities all over the country.
  • 100-day long information, education and communication campaign led by NITI Aayog to make digital payments a mass movement in India.
  • At least 15,000 institutions have gone cashless across just these 100 rural and urban cities across each one of the 27 states and 7 UTs.
  • With a turnout of over 15 lakh from cities, small towns and villages, the melas have enabled lakhs to open new bank accounts as well as create new Aadhaar cards.
  • 258 crore of prize money won by 16 lakh winners, including customers and merchants belonging to different corners of the country and from varied walks of life.
  • The lucky winners of the Mega Draw felicitated by the Prime Minister in Nagpur.

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