In Simple words, “Online marketing is an effort to spread the word about your company that uses the internet to reach out to the people.” While connections are still a huge deal, today you can get them right from your couch. Using Online Marketing, as a single individual, you can build a huge business from the comfort of your home, after work, during your afternoons and on your weekends.
So, let me introduce the new world with my online marketing guide. Also, I want you to have as much fun at work as other guys do.
According to TNMedia, “online marketing is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”
7 major sub-categories of online marketing that we will cover listed below:
1. SEO (Search Engine Optimization)
SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
Brian is one of the best sources on the web to learn how to do search engine marketing right.
There, he does 2 things:
- Shows you the results that prove that the strategy works.
- Gives you detailed steps that you can follow to execute.
You see the results and then you can just scroll down and follow along as you read. In this case, the steps are:
- Create and Publish a (Really Good) Infographic
- Find People That Are Interested In Your Infographic
- See If They’re Interested In Your Infographic
- Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)
- Add a Link In Your Introduction
Easy to follow, right? So, what’s the catch?
It’s hard to execute. It takes time.
2. SEM (Search Engine Marketing):
SEM is the paid version of SEO. Instead of optimizing your content and promoting it a lot, in order to eventually show up as a top result for organic search engine results, you can pay your way to the top. Since 50% of all clicks go to the first and second result, you’ll surely get a lot of hits to your site, but you also pay for each and every one. Depends on what keywords you want to show up for, you pay for different prices.
3. Content Marketing
The first step to do is knowing your stuff, and do good homework.To make marketing strategy a key focus of blog, share the lessons that you learn when building blog and former businesses would attract a lot of readers.
4. Social Media Marketing
Go to Several social media channels to engage with customers, build relationships and then send them to your products and services.
5. Pay Per Click Advertising (or PPC)
It’s similar to search engine marketing, but not limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.
6. Affiliate Marketing
It’s is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
7. Email Marketing
Email marketing which is already considered old school, but is still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
You can already guess how big online marketing really is, as you know how huge of a space each of these categories is, taken on its own.
Online marketing is no different.
To get ahead, you need to get started. All the Best!